Privacy notice - Loyalty programs




This Loyalty Programs Privacy Notice ("Notice") complements and forms an integral part of the Privacy Policy of Metro  ("Policy"). In the event of any conflict or inconsistency between this Notice and the Policy, the Policy shall prevail. Terms used in this Notice have the same meaning as in the Policy unless the context clearly indicates otherwise.

In this Notice, Metro provides its Customers with details on how their Personal Information is collected, used and disclosed when they subscribe to a loyalty or rewards program offered by Metro or one of its partners, including:


To find out more about the Air Miles program, please visit the website of Air Miles program.

To find out more about the Thunder Bucks program, please visit

Regarding the Moi program, its aim is to reward Customers and help Metro better meet their needs.

The Moi program is available at participating banners, stores, establishments and websites of Metro (the "Participating Banners") and participating partners’ establishments and websites. Metro may remove or add Participating Banners and participating partners. For a complete list of Participating Banners and participating partners, please visit

The Moi program is governed by its own terms and conditions, which Customers agree to when they register for the program. The terms and conditions of the Moi program apply in addition to Privacy Policy of Metro, including this Notice.




Metro collects certain Personal Information from loyalty program members when they subscribe to the program, use their membership card, purchase products in store, take advantage of offers or rewards offered by Metro and communicate with Metro.
This Personal Information may include, but is not limited to, first and last name, mailing address, e-mail address and telephone number, program membership number and year of birth.
Metro collects the year of birth of Customers in order to determine the type of personalized offers Metro can send to Customers while respecting the criteria established by applicable laws.




The Personal Information collected by Metro, in the course of activities related to a loyalty program, including registration for the program and use of the membership card by the Customer in our stores and digital platforms, is used for the following purposes:




Customer Personal Information provided to one of our Participating Banners as part of a loyalty program is used by Metro and, where necessary, may be disclosed to Third Parties, certain service providers and partners without the Customer's knowledge or consent, where permitted by law.
For example, Metro may disclose and communicate, when necessary, Personal Information about a member of a loyalty program to:


+Find out more

With respect to the Moi program, when a Customer allows the use of his or her membership number by someone else, such person may access and update the information related to the Customer account and link the card to a Metro digital account or an account of Metro’s partners. Metro uses the Personal Information that the Customer (or a person whom the Customer authorizes to use his or her membership number) registers in the digital account(s) of Metro and its partners for the purposes and in accordance with the terms of the Policy.




All comments, questions, concerns or complaints regarding your Personal Information, this Notice, the Policy or our privacy practices should be directed to the following contact information:


Activities in Quebec and New Brunswick:

by mail:

Metro Inc. and its affiliates 
Attention: Chief Privacy Officer
1055 de la Pinière Boulevard West
Terrebonne, Quebec
J6Y 0J5


by e-mail:


Activities in Ontario:

by mail:

Metro Inc. and its affiliates 
Attention: Chief Privacy Officer
5559 Dundas Street West
Etobicoke, Ontario
M9B 1B9


by e-mail:


Effective date: September 22, 2023